White Papers

In communicating with prospects, leads, experts, clients, regulatory agents, investors, or the public at large, complex subject matter may find its best format in a White Paper that organizes the voluminous terms, definitions, important details, summarized explanations, and more, into a marketing presentation that is built with necessary research, data, and skill for varying audiences.

Companies and industries cannot always avoid the inherent complexities of high-level and significantly detailed communication. The professional expression of vital information can be condensed into a precise and powerful White Paper document that teaches, persuades, and aids in closing business.

2. MARKET STRATEGY

The difficulty is deciphering the best combination of components for a workable plan to fit a budget, bring a return and initiate brand equity. For example, social media marketing: An absolutely vital marketing channel, there are no less than 14 top social media platforms
in China, and many others to consider as well.[7] Some are industry specific, some are search engine oriented, some video platforms, or lifestyle sites. What to start with?

Chinese consumers are brand-conscious and more and more understand that brands send a useful signal of quality. Chinese consumers are looking for authentic brands that have their roots not only abroad but also in their domestic market.

At the same time, Chinese consumers are open to new international brands. Recent Baidu data shows that when conducting overseas “haitao” related searches, 49 percent of users rely on general product terms, rather than brand-specific ones. Comparatively, 99 percent of domestic e-commerce searches include brand keywords.[8]

So high-quality authentic products can lead to brand strength for international merchants, if Chinese consumer needs are identified and online consumer behaviors are understood and embraced. In order to meet consumer expectations, international retailers should
consider having both a direct online presence …

 1. Best Built Teams, One Rank-Ordered Individual at a Time

Integrated Employee and Hiring Benchmark Evaluation in Support of WHY

From the customer’s WHY to the Team’s support functions, the brand alignment process finds its way to the individual employee. And when it comes to hiring and maintaining the top employees, hindsight is again at issue. The end of an employee engagement is often the time when HR and managers can measure employees objectively and juxtapose company core values to the employee’s human attributes, enabling them to recognize the best to worst employees based on established expectations. But it’s obviously too late then. A valuation model for decision making, based on quantitatively rank-ordered data, transforms subjective inference into objective benchmark measurables based on:

• Company Core Value/Occupation Evaluation Matrix
• Management and Employees Matrix
• Peer Evaluations

By combining qualitative and quantitative measures via evaluation instruments and algorithms, companies can define the personal attributes necessary to best fulfill the job or role ideals specifically in conjunction with core values and weight them by importance in a reliable and repeatable manner. For example, if core values include ‘On-Time Delivery’ and ‘Consultative…

Case Statements

Predominantly created for nonprofit organizations, the Case Statement is the practical story of the mission critical facts which comprise the basis for delivering vital services to those in need. A finely tuned Case Statement is a reference source that conveys your case for the support to be provided by fundraising initiatives and campaigns.

I see the Case Statement as the living plan that guides, at a high level, most if not all organizational endeavors including the internal education and training that assures team members function synergistically to carry out the mission.

Process: Board or Management Approval, Team meeting/s, Individual Interviews with Key Leadership and Partners, Research, Coordinate Documentation, Draft Review, Final Edit.

Newsletters

Press Releases

When official public statements, announcements, updates, or reactions/responses have to to be shared. Inform industries or the public at large about your latest news, information, events, products, services, etc. A press release is a tried and true traditional distribution of content via media and news sources, while carrying with it standard digital access, links, video, social media, etc. 

As a primary source of news and information, my press releases are distributed electronically through third-party providers such as Cision, also known as PR Newswire or PR Web. Of course, some clients have their own distribution sources, which is great.

Process: Board or Management Approval, Team meeting/s, Individual Interviews with Key Leadership and Partners, Research, Coordinate Documentation, Draft Review, Final Edit.

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