Video is the game-changing creative tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel that leads to you!
If you’re a small business owner, you’ve heard the saying that content is king, in marketing your services. And while written content is effective for many audiences, visual marketing is a more powerful tool to increase interactions and actions.
Forrester Research takes the phrase “a picture is worth a thousand words” one step further by adding that a one-minute video is worth 1.8 million words.
Considering that 46 percent of people who watch a video ad on a business website take action after viewing it, it makes sense to include video in your marketing strategy.